JDIC carries 28 years of brand equity as Jamaica's deposit insurance authority. The brief was to modernise the identity without erasing what the institution had already built. The core elements, the umbrella, the globe, and the blues, remained. The J was redesigned to double as the umbrella handle, connecting the icon and the wordmark. When the logomark is duplicated and rotated, the two forms resolve into a complete globe. The system runs across print, digital, and social media.
url
client
Jamaica Deposit Insurance Corporation
industry
Financial Services
location
Kingston, Jamaica
year
'26
timeframe
Competition Entry
my role
Brand Discovery, Logo Re-Design, Visual Identity, Brand System Development
BRAND
IDENTITY
REBRAND
Problem
An institution with nearly three decades of public trust had a visual identity that no longer reflected its standing. Materials were inconsistent, and the existing mark lacked the structural logic needed to scale across modern digital and print applications.
Solution
A refined logomark that preserves the original brand elements while introducing geometric precision. The J doubles as the umbrella handle, creating a direct visual connection between the letterform and the brand symbol. The identity system runs across print, digital, and social media.
