JMART bridged the gap between customers without card access and the world's largest e-commerce platforms. Starting from zero, I built the full visual identity: logo, product design, social media, print, apparel, billboards, and motion. Blue was a deliberate choice. Most local shipping companies leaned on red and green. Blue created immediate separation. The system ran across every touchpoint, giving a startup the presence of an established brand.
client
JMART.com Ltd.
industry
E-Commerce
location
Kingston, Jamaica
year
'21 - '23
timeframe
2 Years
my role
Brand Discovery, Logo Design, Visual Identity, Social Media Design, Print, Apparel, Billboards
BRAND IDENTITY
SOCIAL
Problem
A new e-commerce platform entering a competitive local market needed a complete visual identity built from scratch, one that positioned the brand as professional and trustworthy against more established competitors.
Solution
A full brand identity system built around a deliberate colour strategy. Blue separated JMART from competitors immediately. The system extended across every touchpoint, from social media to print to apparel, and contributed to a 35% increase in sales and 90% growth in social engagement.
