With over 30 years of history and a tight-knit congregation, this church had brand equity worth preserving but no visual identity to match it. Materials were inconsistent across every touchpoint. The brief was to build a complete visual identity from the ground up while honouring what the church already meant to its community.
client
Pillar and Ground of the Truth Church of God 7th Day
industry
Faith and Community
location
Spanish Town, Jamaica
year
'24 - Now
timeframe
Ongoing
my role
Brand Discovery, Logo Design, Visual Identity, Print Design, Social Media Design, Rebrand
REBRAND
Problem
A 30-year-old church with a strong community presence had no consistent visual identity. Materials varied across every touchpoint and nothing reflected the warmth, depth, or credibility the institution had built over decades.
Solution
A complete visual identity system built around the church's existing character. Warm, grounded, and rooted in its history. The system runs across print, digital, and social media and continues to grow as the church's communication needs expand.
